The Golden A' Design Award is a prestigious award given to the 3% percentile designs that has achieved an exemplary level of excellence in design. The designs are judged by a panel of three different Jury which composed of 5 Academic, 5 Professional and 5 Focus Group Members for each different competition. The designs are evaluated with score normalisation to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other points that could be considered, each of these points are further weighted for different jury groups.

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Michael O'Donnell, Gold A' Design Award - Como, Italy #35408